• Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data.

• Supporting the Marketing Director in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars and organizing and planning promotional presentations.
• Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use.
• Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts.
• Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed.
• Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership.

Requirements

• Associate or Bachelors (preferred).

• Creative and innovative.

• Self-starter with self-discipline

• Great communication and interpersonal skills. 

• Good team management and leadership skills.

• Possess a degree of skill in logistics to properly plan the details and anticipate potential problems that may arise.

• Strong written and verbal communication skills to articulate clearly with various departments including graphic design, public relations, and advertising, as well as vendors, contractors and freelancers.

• Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations and while participating at trade shows.

• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Being familiar with project management software is also an asset.

• Good computer skills for generating reports, viewing marketing metrics, extracting data and sharing this information with other team members in project updates. Working knowledge of basic computer applications, programs and features is a must with experience in web page development or graphic design being very helpful. 

• Having the ability to provide information on previous campaigns, projects and timelines overseen and implemented to demonstrate overall capabilities.